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Tracking links

A tracking link is the URL you give to publishers. Every click on that URL is logged in Integr8 with a unique transaction_id that is later matched to a conversion. This guide walks you through generating one and explains the parameters you can pass.

Before you begin

  • Create an offer with a redirect URL that includes the {transaction_id} macro.
  • Add at least one publisher in Publishers > Publishers Management.

You can generate a tracking link from two places. Both produce the same URL.

From the Offers list:

  1. Go to Offers > Offers Management.
  2. Click the tracking link icon next to the offer.
  3. Select a Publisher, set a Sub ID (optional but recommended for source tracking), and choose a Domain.
  4. Append &external_transaction_id=PUBLISHER_CLICK_ID to pass the publisher’s own click ID through.
  5. Copy the generated link and share it with the publisher.

From inside an offer:

  1. Open the offer and scroll down to the Generate Tracking Link card.
  2. Select the link type, publisher, sub ID, landing page, and domain.
  3. Add any additional parameters.
  4. Copy and share the link.
TypeUse case
StandardDefault for most integrations.
JavaScriptAdds browser fingerprinting for stronger fraud detection. Recommended when the publisher’s traffic source supports JavaScript.
TestIgnores caps and targeting. Use to verify setup before going live.
ParameterDescription
offerOffer ID
publisherPublisher ID
sub_idSub-publisher identifier for source attribution
external_transaction_idPublisher’s own click ID, returned in the conversion postback
lpLanding page ID. Optional, uses the offer default if omitted.

Example

https://track.yourdomain.com/?offer=42&publisher=7&sub_id=newsletter&external_transaction_id=CLICK_ID_HERE

Next steps