Publishers
Publishers are the traffic sources that promote your offers. The Publishers section is where you create accounts, configure how each publisher gets paid, run payouts, and manage per-publisher controls like custom payouts, blocked sub IDs, and coupon codes.
Why it matters
A correctly configured publisher account is the difference between paying the right amount on time and either losing trust or losing money. Billing details determine whether a publisher even shows up on the payouts run, and per-publisher controls are how you reward strong sources and contain weak ones without breaking the global offer setup.
How the section is organized
- Publisher setup creates the account, either manually or via the white-label self-signup flow.
- Billing captures payment method and tax details. Publishers without billing cannot be paid.
- Payments is where you review and export payouts each cycle.
- Coupon codes attribute conversions to a publisher when no tracking link is in play.
- Blocked sub IDs stop bad sub-publisher traffic on specific offers without blocking the publisher entirely.
Common pitfalls
- Forgetting to fill in billing details before the first payment cycle. The publisher quietly disappears from the payouts report.
- Blocking a publisher entirely when only one sub ID is the problem. Use blocked sub IDs instead.
- Granting Enable Postback Management by default. Some publishers will create misconfigured postbacks that cause silent attribution loss. Enable per-publisher only when you trust the operator.
Related
- Custom payouts override the global offer payout for individual publishers.
- Affiliate postback setup configures the URLs that fire to publisher tracking systems.