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Publishers

Publishers are the traffic sources that promote your offers. The Publishers section is where you create accounts, configure how each publisher gets paid, run payouts, and manage per-publisher controls like custom payouts, blocked sub IDs, and coupon codes.

Why it matters

A correctly configured publisher account is the difference between paying the right amount on time and either losing trust or losing money. Billing details determine whether a publisher even shows up on the payouts run, and per-publisher controls are how you reward strong sources and contain weak ones without breaking the global offer setup.

How the section is organized

  1. Publisher setup creates the account, either manually or via the white-label self-signup flow.
  2. Billing captures payment method and tax details. Publishers without billing cannot be paid.
  3. Payments is where you review and export payouts each cycle.
  4. Coupon codes attribute conversions to a publisher when no tracking link is in play.
  5. Blocked sub IDs stop bad sub-publisher traffic on specific offers without blocking the publisher entirely.

Common pitfalls

  • Forgetting to fill in billing details before the first payment cycle. The publisher quietly disappears from the payouts report.
  • Blocking a publisher entirely when only one sub ID is the problem. Use blocked sub IDs instead.
  • Granting Enable Postback Management by default. Some publishers will create misconfigured postbacks that cause silent attribution loss. Enable per-publisher only when you trust the operator.