Custom payouts
Custom payouts let you pay individual publishers a different rate than the global offer payout. This is useful when negotiating higher rates with top-performing publishers, or lower rates for new and unproven sources. Custom payouts only change what the publisher receives; the revenue from the advertiser is unaffected.
Before you begin
- Configure global revenue and payout for the offer.
- Add the publisher you want to set a custom rate for.
Create a custom payout
- Go to Publishers > Publishers Management and open the publisher.
- Select the Custom Payouts tab.
- Click Create.
- Set:
- Offer: pick the offer this custom payout applies to.
- Event or Conversion: pick what triggers the payout.
- Payout Type and Payout Value.
- Click Save.
The custom payout overrides the global payout for this publisher on the selected offer and event. Other publishers keep the global rate.
How custom payouts interact with global payouts
| Scenario | What the publisher gets paid |
|---|---|
| No custom payout exists | The global offer payout |
| Custom payout exists for this offer + event | The custom value |
| Custom payout exists for this offer + a different event | The global payout for events without an override |
The revenue you collect from the advertiser is unchanged in all cases.
Field reference
| Field | Required | Description |
|---|---|---|
| Offer | Yes | The offer this custom payout applies to |
| Event / Conversion | Yes | The trigger that pays out |
| Payout Type | Yes | CPA, CPS, CPL, Fixed, or RevShare |
| Payout Value | Yes | Amount or percentage |
Next steps
- Set offer caps so a higher-payout publisher does not blow your margin.
- Configure throttling per publisher to control click volume independently of payout.