Traffic Insights
What this report shows
Traffic Insights is an analysis overlay within Overview Reports that gives you a quick diagnostic view of a specific publisher, offer, or sub ID row. Use it to understand the composition of traffic — fraud distribution, device types, geographic spread, ISP breakdown, and session time patterns — without leaving the overview.
How to access it
Traffic Insights is accessed from within the Overview Report as a column toggle:
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Navigate to Reports > Overview Report.
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Click the Edit Columns icon.
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Toggle Traffic Insights to On and save.
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A Show Details button appears on each row. Click it to open the Traffic Insights panel for that row.
Available metrics
| Panel | Description |
|---|---|
| Fraud Distribution | Breakdown of rejection reasons as a percentage of total traffic |
| Fraud Histogram | Hourly chart of fraud events over the selected time window |
| Filter Group Histogram | Hourly breakdown of which filter groups triggered rejections |
| Device Overview | Distribution of OS and browser versions in the traffic |
| Country Distribution | Geographic breakdown by country code |
| Language Distribution | Browser language segmentation |
| ISP Distribution | Top internet service providers in the traffic |
| Top IPs | Most active IP addresses contributing to this traffic row |
| Session Time Graph | Distribution of click-to-conversion session times |
Filters and date ranges
Traffic Insights inherits the date range and filters applied to the parent Overview Report. Adjust the Overview Report filters to change the scope of the insights panel.
Export options
Traffic Insights data is not directly exportable as a standalone file. For detailed per-record data, use Click Reports or Conversion and Events Report with equivalent filters applied.
Related reports
- Overview Reports — the parent report that contains the Traffic Insights column
- Click Reports — row-level click data for deeper investigation of specific fraud signals