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Advertisers

Advertisers are the brands and merchants whose campaigns you manage on Integr8. Every offer belongs to an advertiser. The Advertisers section is where you create those accounts and where you upload product catalogues for publishers to consume.

Why it matters

The advertiser is the unit of trust and accounting in the platform. It groups related offers, applies shared settings, and gives you a clean reporting dimension. Without at least one advertiser, you cannot create an offer.

How the section is organized

  1. Advertiser setup creates the account. Required before you can build any offer.
  2. Product feeds distribute structured product data to publishers via CSV upload, with API access for approved publishers.

Common pitfalls

  • Creating one advertiser per offer instead of grouping by brand. The reporting view becomes noisy fast.
  • Deactivating an advertiser to pause traffic. Deactivation does not pause offers; pause individual offers separately.
  • Skipping the postback security token. Without it, inbound conversion postbacks cannot be authenticated.