Conversion and Events Report
What this report shows
The Conversion and Events Report provides row-level data for every conversion and custom event recorded in your campaigns. Use it to audit payout accuracy, investigate rejected conversions, track event funnels, and export data for reconciliation with advertiser systems.
How to access it
Navigate to Reports > Conversions or Reports > Events depending on the data type.
Available columns
| Column | Type | Description |
|---|---|---|
| Conversion ID | String | Unique identifier for this conversion |
| Click ID | String | ID of the originating click |
| Timestamp | DateTime | Date and time the conversion was recorded |
| Publisher | String | Publisher ID and name |
| Offer | String | Offer ID and name |
| Sub ID | String | Publisher sub source identifier |
| Event Type | String | Conversion, Install, Purchase, Lead, or custom event name |
| Status | Enum | Approved, Rejected, Pending |
| Rejection Reason | String | Fraud reason or advertiser rejection reason if status is Rejected |
| Revenue | Decimal | Advertiser payout for this conversion |
| Payout | Decimal | Publisher commission for this conversion |
| IP Address | String | IP address associated with the conversion |
| Country | String | Geo-resolved country code |
| Device | String | Device type at time of conversion |
Use Edit Columns to customize visible columns. Save as a Custom View for future reuse.
Filters
Filter conversion data by:
- Date range — set the time window for conversion timestamps
- Status — filter to Approved, Rejected, or Pending
- Rejection Reason — isolate specific fraud rejection types
- Publisher / Sub ID — investigate a specific traffic source
- Event Type — filter to a specific event name or conversion type
Export options
Click Export to queue a CSV export of the current filtered view. The file is available in Reports > Download Center once processing completes.
You can also generate a public share link using the Share Report button to give partners read-only access without requiring a login. See Shared Reports for details.
Related reports
- Click Reports — trace the originating click for any conversion
- Traffic Insights — view fraud and quality signals for the publisher generating a conversion