Revenue and payouts
Revenue and payout settings define how much the advertiser pays you (revenue) and how much you pay your publishers (payout) for each conversion or event. The two values can differ; the spread is your margin. This guide walks you through the global configuration and the supported models.
Before you begin
- Create an offer and assign it to an advertiser.
- Decide which model the advertiser uses to pay you. The model can differ from how you pay publishers.
Configure global revenue and payout
- Go to Offers > Offers Management and open the offer.
- Select the Revenue & Payout tab.
- Click the edit icon next to Conversion.
- Set:
- Revenue Type and Revenue Value.
- Payout Type and Payout Value.
- Currency.
- Click Save.
Allow duplicate conversions
Enable Allow Duplicate Conversions if the same transaction_id can produce more than one conversion. Use only for offers where repeat purchases from the same session are valid.
The same toggle exists for events. Enable Allow Duplicate Events if the advertiser can fire the same event name multiple times for the same click, for example multiple in-app purchases per session.
Revenue and payout models
| Model | Abbreviation | Description |
|---|---|---|
| Cost Per Action | CPA | Fixed amount per qualifying action |
| Cost Per Sale | CPS | Percentage of the sale value |
| Cost Per Lead | CPL | Fixed amount per qualified lead |
| Cost Per Click | CPC | Fixed amount per click |
| Revenue Share | RevShare | Percentage of recurring revenue |
Currency
Each offer can have its own payout currency. Publisher payouts are converted to the publisher’s account currency at the exchange rate configured in your account settings.
Field reference
| Field | Required | Description |
|---|---|---|
| Revenue Type | Yes | How the advertiser pays you |
| Revenue Value | Yes | Amount or percentage |
| Payout Type | Yes | How you pay the publisher |
| Payout Value | Yes | Amount or percentage |
| Currency | Yes | Offer-level currency |
| Allow Duplicate Conversions | No | Multiple conversions per transaction_id |
| Allow Duplicate Events | No | Multiple events of the same name per transaction_id |
Next steps
- Override payouts per publisher for top performers or new sources.
- Track post-conversion events with their own revenue and payout.