Offer caps
Caps let you limit how much traffic or how many conversions an offer can receive within a time window. When a cap is reached, new clicks are redirected to the offer’s fallback URL or blocked. You can apply caps globally or per publisher.
Before you begin
- Create an offer and configure its revenue and payouts.
- Decide whether you need a single global cap or different limits per publisher.
Set a global cap
Global caps apply to all publishers on the offer.
- Go to Offers > Offers Management and open the offer.
- Select the Capping tab.
- Enable the Global Capping toggle.
- Set the Timezone for the cap reset cycle.
- Configure the cap values you want to enforce (see the cap types table below).
- Click Save.
Set a custom publisher cap
Custom caps take priority over the global cap. When a custom cap is active for a publisher, the global cap does not apply to that publisher.
- On the Capping tab, click Add Custom Capping.
- Pick the Publisher from the dropdown.
- Set the Capping Level:
- Offer + Publisher: applies to all traffic from this publisher.
- Offer + Publisher + SubID: applies to traffic from a specific sub ID only.
- Configure the cap values and intervals.
- Click Save.
Cap types
| Cap type | Reset interval | Description |
|---|---|---|
| Clicks | Daily or Total | Maximum click count |
| Conversions | Daily or Total | Maximum conversion count |
| Impressions | Daily or Total | Maximum impression count |
| Payout | Daily or Total | Maximum publisher payout spend |
| Revenue | Daily or Total | Maximum advertiser revenue |
| Events | Daily or Total | Maximum event count, per event type |
Soft capping
When Soft Capping is enabled, conversions that arrive after the cap is reached are recorded with Pending status instead of being dropped. Use soft capping to avoid losing attribution data when a daily cap resets.
Next steps
- Use a Smart Link to route capped traffic to a fallback offer instead of dropping it.
- Apply targeting rules so ineligible traffic is filtered before it counts against the cap.